Untitled

Untitled

Herbert Bayer

1924

gouache

From the collection of Museum of Modern Art

About this work

This painting shows a tall streetlight with colored circular signs stacked like rungs on a ladder. The signs read things like "Electric Co." and "Publicity," with bold letters in red, blue, green, and yellow. At the bottom, a tiny figure stands under an American flag. The signs look cut out and pasted on—like a mix of real ads and painted shapes. The whole thing feels like a futuristic city billboard from the early 1900s. Check out gouache to see how artists use thick, opaque paint like this.

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