Artist

The American Institute of Graphic Arts

The American Institute of Graphic Arts is an artist. 1 work is cataloged here, principally at Victoria and Albert Museum.

The American Institute of Graphic Arts put together this 1937 print show to spotlight how design could help businesses sell things. Their “Printing for Commerce Exhibition” featured posters, ads, and catalogs that used bold type, clean layouts, and eye-catching pictures to grab shoppers’ attention. These weren’t just pretty prints, they were tools to move products off shelves.

Flip to the colorful posters to see how straight lines and bright colors made everyday ads feel fresh.

Works by The American Institute of Graphic Arts

Collections represented

Catalog records compiled from museum open-access collections; the artworks shown are in the public domain. Spotted an error in this record? Tell us.