Tom Eckersley

Tom Eckersley spent his life turning plain words into bold, no-nonsense posters, think of him as the guy who made train schedules look cool. His posters for the London College of Printing are full of sharp lines and bright colors that make announcements feel urgent, even when they’re just reminders to return library books. You’ll spot his style in the "urgent please return that overdue library book now" poster, where every word jumps off the page.

If you’ve ever seen a vintage British travel ad and thought, That’s clever, there’s a good chance Eckersley had a hand in it.