Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?

1988

From the collection of Victoria and Albert Museum

Dominant colour

Where else do they give you £100,000,000 worth of objets d'art free with every egg salad? is a 1988 by Paul Arden, held at Victoria and Albert Museum.

Who painted this?: Paul Arden
When & what style?: 1988
Where can I see it?: Victoria and Albert Museum

About this work

This poster uses everyday words to sell a museum. It was part of a late-1980s campaign to make the Victoria and Albert feel open to everyone. The line about £100 million of art “free with every egg salad” sounds like an ad joke. It’s actually pushing the idea that great art is always within reach at the V&A. Look up the Victoria and Albert Museum next.

The story of this work

Overview

The poster, part of a 1980s advertising campaign for the Victoria and Albert Museum, features the slogan "Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?" alongside an image of an ivory sculpture of *Venus and Cupid* by Le Marchand held in a woman's hand. Produced by Paul Arden and Jeff Stark for Saatchi & Saatchi, the design used plain language to highlight the museum's accessibility and democratic approach to art. The work is a color offset lithograph from the campaign series aimed at making the V&A more appealing to the public.

Read the full account in the museum source.

About the artist

Artist

Paul Arden

Paul Arden was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.

See the richer artist page