Untitled
1963
ink
From the collection of Museum of Modern Art
1963
ink
From the collection of Museum of Modern Art
You see a close-up of a foot with a red spot, a bandage, and a tube of ointment. The colors are flat and bright—like a comic strip. Lichtenstein took an ad for foot cream and blew it up to poster size. He kept the halftone dots (tiny printed circles that make shades) so the image looks like it came straight from a newspaper. It’s not about the foot; it’s about how ads turn small problems into big drama. Want to see how he turned ads into art? Look up lithography.