The Hollandsche Teekenmaatschappij, or Dutch Drawing Society, was founded on 31 January 1878 in close relation to Pulchri Studio in The Hague. The society gave Dutch watercolor and drawing a dedicated institutional platform at a moment when the Hague School was consolidating its public identity. Its members came from the core milieu of Dutch Impressionism, and its structure allowed it to remain independent while still benefiting from Pulchri Studio's exhibition culture, social network, and prestige. By foregrounding works on paper, the society helped elevate media that were often treated as secondary to oil painting and connected Dutch artists to wider European watercolor traditions.
It strengthened the Hague School's institutional base and the status of watercolor in Dutch art.