The poet Filippo Tommaso Marinetti bought the front page of the Paris daily Le Figaro to proclaim a new art of speed, machines and violence, declaring a racing automobile more beautiful than the Victory of Samothrace and demanding the museums be burned. Futurism arrived as publicity stunt and program at once.
The manifesto itself became an art form: every avant-garde of the next half-century, Dada, De Stijl, Surrealism, announced itself in Marinetti's genre.