Untitled
Reklam-Konstruktor (Advertising Constructor) Agency Aleksandr Rodchenko
1924
gouache
From the collection of Museum of Modern Art
Reklam-Konstruktor (Advertising Constructor) Agency Aleksandr Rodchenko
1924
gouache
From the collection of Museum of Modern Art
This poster is loud and bold. Bright red, blue, and yellow text and shapes dominate. At the center is a jar of cocoa labeled in Russian, with arrows pointing outward. The words around it urge people to agree with the message: *"Comrades, don’t argue! Our strength is in this cocoa."* The design uses simple shapes—a triangle, arrows, and bold letters—to push one idea. The cocoa jar sits like a prize at the top, with the text acting like a rallying cry. Check out gouache to see how artists use this paint for sharp, flat colors like this.