Untitled
Reklam-Konstruktor (Advertising Constructor) Agency Aleksandr Rodchenko
1923
gouache
From the collection of Museum of Modern Art
Reklam-Konstruktor (Advertising Constructor) Agency Aleksandr Rodchenko
1923
gouache
From the collection of Museum of Modern Art
This poster shows a bold red-and-white striped background with a big yellow bottle in the center. The bottle is circled, and the label has red stripes too. Black text in Russian promises cheap, good table oil for workers. The words mean this was made to sell oil from a factory called Mosselprom. The design is simple but eye-catching, using strong colors and shapes. Check out gouache—it’s the paint used here, a mix of water and pigment that dries fast and looks matte.