Untitled
Varvara Stepanova, Reklam-Konstruktor (Advertising Constructor) Agency Aleksandr Rodchenko
1926
gouache
paper
From the collection of Museum of Modern Art
Varvara Stepanova, Reklam-Konstruktor (Advertising Constructor) Agency Aleksandr Rodchenko
1926
gouache
paper
From the collection of Museum of Modern Art
Untitled is a 1926 gouache by Varvara Stepanova, Reklam-Konstruktor (Advertising Constructor) Agency Aleksandr Rodchenko, held at Museum of Modern Art.
This poster is split into bold colors—black, red, and blue—with sharp angles. Big red text asks questions in Russian, like *"Where can you find it?"* and *"Buy it cheap!"* In the center, a white lightbulb with a red "R" glows against a blue background. Arrows point toward the lightbulb, as if it’s the answer. The lightbulb might be a hint about what’s being sold, but the rest is left to guess. The text looks urgent, like an old ad trying to grab attention fast. Want to see more work like this? Check out The Museum of Modern Art.
Aleksandr Rodchenko, Varvara Stepanova, Reklam-Konstruktor Agency (1891–1956) was a Russian artist.
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