Open full image Pin

Untitled

Electric (Cinema) Printing Co. Ltd.

From the collection of Victoria and Albert Museum

Dominant colour

Untitled is a work by Electric (Cinema) Printing Co. Ltd., held at Victoria and Albert Museum.

Who painted this?: Electric (Cinema) Printing Co. Ltd.
Where can I see it?: Victoria and Albert Museum

About this work

This poster is a bright yellow rectangle with bold red and black text. At the top, it says "NEW THEATRE CREWE" in big letters. Below that, it advertises a show called *"A Melange of Magic"* with names like "Jasper Maskelyne" and "Femina" in even bigger red letters. There’s also a small black circle with "TB" inside it, plus ticket prices and showtimes in tiny print. The poster’s design is simple but eye-catching, using sharp contrasts between colors. The text is arranged in blocks, almost like a sign for a theater or circus. Jasper Maskelyne’s name stands out the most—he was likely the main attraction. If you like this style, check out the Victoria and Albert Museum for more vintage posters.

The story of this work

Overview

A letterpress poster printed in red and black on yellow paper advertises the Variety programme at the New Theatre in Crewe for the week starting Monday 21 October, featuring Jasper Maskelyne and his company performing a mix of magic acts, alongside performances by contortionists Leona & Gina, comedians Lester and Merry, singer 'Femina' from Egypt, Sylvia with musical glasses, Scotch Kelly, acrobats Young and Younger, and comedians Andy and Irving.

Read the full account in the museum source.

About the artist

Artist

Electric (Cinema) Printing Co. Ltd.

These three posters from London’s Electric Printing Co. capture the bold, streamlined look of 1930s British screen ads—thick ink, simple shapes, and a taste of Art Deco flair. One untitled 1935 piece shows a cinema…

See the richer artist page