ATS
1943
From the collection of Victoria and Albert Museum
ATS is a 1943 by Abram Games, held at Victoria and Albert Museum.
This is a World War II recruitment poster by Abram Games. It shows a strong, serious woman in a style that feels classic. Games made three ATS posters to help change the Service’s stiff image. Instead of glamour shots, he aimed for solid character. The face looks like carved stone—steady and dependable. That’s the image the Army wanted to project. Check out more by Games, Abram.
Games, Abram created three recruitment posters for the Auxiliary Territorial Service in 1943. One design shows the head of a woman in a cap marked with ATS insignia, rendered in a buff tone reminiscent of classical sculpture. The background is blue, and below the portrait three ovals display the letters A, T, and S in black against red, white, and blue backgrounds respectively.
Read the full account in the museum source.
Abram Games made posters during World War II. His 1943 ATS poster shows a woman in military uniform holding a rifle, clear and bold in black and red. The style is simple, direct, no wasted lines—just the message you…
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