Artwork
ATS
ATS is a poster by Abram Games. It dates from 1943 and is held in the collection of the Victoria and Albert Museum.
About this work
Overview
This World War II recruitment poster, created by Abram Games, promotes the Auxiliary Territorial Service (ATS).
Subject & Meaning
The poster depicts a strong and serious young woman, embodying the qualities the ATS sought to promote: solidity and strength of character.
Technique & Style
The woman's features are rendered in a classical style, evoking the solidity of sculpture and conveying a sense of dependability.
History & Provenance
Games designed three posters for the ATS to counter its dowdy image, aiming to project a more robust and capable persona.
Artist & collection
Artist
Abram Games made posters during World War II. His 1943 ATS poster shows a woman in military uniform holding a rifle, clear and bold in black and red. The style is simple, direct, no wasted lines, just the message you…
